How To Get Protection From False Advertising Claims

Whether you are browsing your phone, stuck in traffic, or reading a newspaper, advertisements are constant. There is an increasing number of promotions everywhere. And with a larger audience, the chances of receiving false advertising claims are also growing. 
​
Being aware of the common mistakes and avoiding them will secure the future of your business.

Common Advertising Blunders
It’s usual to make errors in promoting your business, especially in a fast-changing market where trends change quickly. While trying to keep up with the marketing demands, entrepreneurs often neglect small details that lead to bigger problems. 

Make sure you are aware of these common mistakes to avoid tarnishing your business reputation:

1. Using Photos Without Permission
   Getting good reviews and being tagged on social media is probably the most fulfilling experience for a business owner. When you feel like posting your customer’s photo, stop yourself before you risk facing legal action. 
   
   Legal expenses may hurt your business, so it’s important to ask for permission and remember that it’s your customer’s property. Most customers are willing to let you use their photos or feedback to help promote your business.
   
   
2. Incomplete Details
   Try your best to provide the necessary information to avoid being misinterpreted and giving false promises to consumers. Be honest and consistent with the details in your product or service description. 
   
   If necessary, provide a separate web page or post with the complete information so your consumers can review it. By doing this, you will also lessen the number of queries coming in, which will save your time.
   
   
3. Free Shipping or Discount Offers
   While these promotions can help boost your sales, doing so without realizing your offers may cause harm to your business. These are not words that you can freely use without considering your potential loss. Avoid saying your product or service is free or discounted and increasing the prices to meet its original price.
   
   
4. Misleading Descriptions
   Ask for confirmation from your suppliers on the origin of your products. One example is promoting your product as “plant-based” or “eco-friendly” when they are not. 

Conclusion
When you’re focused on meeting your goals, you’re susceptible to making errors. No one wants to cause harm to other people, but when it happens, it’s often hard to take back. To guarantee that you will receive help if this occurs, consider getting insurance. Doing business without worries is an investment worth making.

At Arnold Insurance Agency, LLC, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at (318) 965-5953 or Click Here to request a free quote.